Document Type
Article
Publication Date
2004
Source Publication
Clinical and Investigative Medicine. Volume 27, Number 1 (2004), p. 23-32.
Keywords
advertisements; Canada; DTC advertising; DTC campaign by Myriad; genetic testing; health law; private access; regulatory system
Abstract
This article has 4 intents: 1. to highlight the major players and targeted consumers in the realm of private access to genetic testing and DTC advertising. 2. to canvass arguments for and against private access to commercially available genetic testing. 3. to analyze the recent DTC campaign by Myriad as an example of what may be on the horizon for Canada. 4. to question the adequacy of Canada's current regulatory system to deal with advertisements of this nature and, by examining the routes taken in other jurisdictions, to explore the potential for an improved regulatory framework specific to genetic testing services.
Repository Citation
Mykitiuk, Roxanne. "Caveat Emptor: Direct-to-Consumer Supply and Advertising of Genetic Testing." Clinical and Investigative Medicine 27.1 (2004): 23-32.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.