Research Paper Number

47/2014

Nachshon Goltz

Document Type

Article

Publication Date

2014

Keywords

Media; Laws

Abstract

This paper articulates the Artificial Medium Laws Theory. The theory is comprised of Perceived Psychological Dimensions, namely: sound, picture, moving picture, time and interaction. These dimensions are the building blocks of the theory’s five laws: 1) The Truth in the Medium is Context Dependent, 2) The Stronger Dimension Prevails, 3) Medium with Time Dimension Determines its Usage Length, 4) The More Dimensions the Medium Poses the Weaker the User’s Imagination, and 5) The User is Bound to All the Laws. The theory seeks to explain the artificial medium influence on human users and to suggest potential implications.

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